Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr.

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Material type: Text

TextPublication details: Australia : South-Western/Thomson Learning, c2002Edition: 2nd edDescription: 469 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 F477M 2002 (Browse shelf(Opens below))	Available	200311120081

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Includes bibliographical references and indexes

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