Advertising / Frank Jefkins ; revised and edited by Daniel Yadin

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Material type: Text

TextSeries: Frameworks seriesPublication details: Harlow : Financial Times/Prentice Hall, 2000Edition: 4th edDescription: 394 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 J434A 2000 (Browse shelf(Opens below))	Available	200309050079

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Previous	HF5823 I573 International advertising : realities and myths	HF5823 I573 International advertising : realities and myths	HF5823 J434A 1992 Advertising	HF5823 J434A 2000 Advertising /	HF5823 J434A 2000 Advertising /	HF5823 J663F Fables, fashions, and facts about advertising : a study of 28 enduring myths /	HF5823 J663W When ads work : new proof that advertising triggers sales	Next

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