Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins

By:

Contributor(s):

Material type: Text

TextPublication details: New York, N.Y. : Macmillan Pub. Co., c1984Edition: 3rd edDescription: 794 p. : illISBN:

Subject(s):

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.2 T844M 1984 (Browse shelf(Opens below))	Available	200309170011

Total holds: 0

Previous	No cover image available							Next
Previous	HF5415.2 S284M Marketing intelligence : discover what your customers really want and what your competitors are up to	HF5415.2 S647A The art & science of interpreting market research evidence /	HF5415.2 S647A The art & science of interpreting market research evidence /	HF5415.2 T844M 1984 Marketing research : measurement and method : a text with cases /	HF5415.2 U523W Why we buy : the science of shopping /	HF5415.2 U523W Why we buy : the science of shopping /	HF5415.2 U523W Why we buy : the science of shopping /	Next

Includes bibliographical references and index

There are no comments on this title.

to post a comment.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.