Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage, c2002Edition: 2nd edDescription: 438 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5414 K674S 2002 (Browse shelf(Opens below))	Available	200311050065

Total holds: 0

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Previous	HF5414 ม458ส สร้างตลาดด้วยคุณธรรม : สร้างความรับผิดชอบต่อสังคมจากกิจการที่องค์กรได้ทำและสร้างพันธมิตรระหว่างองค์กรต่อสังคม = Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events /	HF5414 E274A The art of cause marketing : how to use advertising to change personal behavior and public policy /	HF 5414 F736S Social marketing casebook /	HF5414 K674S 2002 Social marketing : improving the quality of life /	HF5414 K674S 2002 Social marketing : improving the quality of life /	HF5414 P424T 2011 Think before you engage : 100 questions to ask before starting a social media marketing campaign /	HF5414 P746B Brand spirit : how cause related marketing builds brands	Next

Includes bibliographical references and indexes

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