Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 5th ed. , international edDescription: 652 p. : ill., mapISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 L683S 2004 (Browse shelf(Opens below))	Available		200801290061
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 L683S 2004 (Browse shelf(Opens below))	Checked out	2025-08-09	200801290062

Total holds: 0

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Includes bibliographical references and indexes

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