Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill Irwin, c2002Edition: 5th edDescription: 256 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 L435A 2002 (Browse shelf(Opens below))	Available	200406150120

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Previous	HF 5415.13 L363V Visual marketing : 99 proven ways for small businesses to market with images and design /	HF5415.13 L435A 1994 Analysis for marketing planning	HF5415.13 L435A 1997 Analysis for marketing planning	HF5415.13 L435A 2002 Analysis for marketing planning /	HF5415.13 L435A 2002 Analysis for marketing planning /	HF5415.13 L435A 2002 Analysis for marketing planning /	HF5415.13 L435A 2002 Analysis for marketing planning /	Next

Includes bibliographical references and index

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