Contemporary direct marketing / Lisa D. Spiller, Martin Baier

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Description: 410 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.126 S644C (Browse shelf(Opens below))	Available	200408160036

Total holds: 0

Previous	No cover image available	No cover image available					No cover image available	Next
Previous	HF5415.126 R652I Integrated direct marketing	HF5415.126 R652I Integrated direct marketing : technique and strategies for success	HF5415.126 S273D Direct and interactive marketing /	HF5415.126 S644C Contemporary direct marketing /	HF5415.126 S644C Contemporary direct marketing /	HF5415.126 S766D The definitive guide to direct and interactive marketing : how to select , reach and retain the right customers /	HF5415.126 S766S Successful telemarketing : opportunities and techniques for increasing sales and profits	Next

Includes bibliographical references and index

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