Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp

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Material type: Text

TextPublication details: Australia : Thomson/South-Western, c2003Edition: 6th edDescription: 650 p. : ill. (some col.)ISBN:

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Advertising, promotion, and supplemental aspects of integrated marketing communications

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF 5415.123 S545A 2003 (Browse shelf(Opens below))	Available	200801250036

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Includes bibliographical references and indexes

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