Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska

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Material type: Text

TextSeries: Qualitative market research : principle and practice ; 2Publication details: London : Sage, 2002Description: 156 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.2 C479I (Browse shelf(Opens below))	Available	200410200013

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Previous	HF5415.2 C426D Developing brands with qualitative market research /	HF5415.2 C427M 2015 Marketing analytics : a practitioner's guide to marketing analytics and research methods /	HF5415.2 C446H 2013 Hidden in plain sight : how to create extraordinary products for tomorrow's customers /	HF5415.2 C479I Interviewing groups and individuals in qualitative market research /	HF5415.2 C487B 2001 Basic marketing research /	HF5415.2 C487B 2004 Basic marketing research /	HF5415.2 C487B 2004 Basic marketing research /	Next

Includes bibliographical references and index

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