Brands and branding / Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]

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Material type: Text

TextSeries: The economistPublication details: London : Profile, c2003Description: 256 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 B726 (Browse shelf(Opens below))	Available	200412150027

Total holds: 0

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Previous	HD69 .B7 B726 Brands : the new wealth creators	HD69 .B7 B726 Brands : visions and values /	HD 69 .B7 B726 Branding : from brief to finished solution /	HD69 .B7 B726 Brands and branding /	HD69 .B7 B726 Branding logos & marks : logos & marks/elements of branding design /	HD69 .B7 B726 Brand strategy : "Landor Associates" case study /	HD69 .B7 B726 Brand equity & advertising : advertising's role in building strong brands /	Next

Includes bibliographical references and index

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