Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage, c2004Description: 310 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 J663F (Browse shelf(Opens below))	Available	200506290011

Total holds: 0

Previous	No cover image available				No cover image available	No cover image available	No cover image available	Next
Previous	HF5823 J434A 1992 Advertising	HF5823 J434A 2000 Advertising /	HF5823 J434A 2000 Advertising /	HF5823 J663F Fables, fashions, and facts about advertising : a study of 28 enduring myths /	HF5823 J663W When ads work : new proof that advertising triggers sales	HF5823 J663W When ads work : new proof that advertising triggers sales	HF5823 J663W What's in a brand? : building brand equity through advertising	Next

Includes bibliographical references and index

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