Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson

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TextPublication details: Boston, Mass. : Harvard Business School Press, c2004Description: 269 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1 N863M (Browse shelf(Opens below))	Available	200507130029

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Includes bibliographical references and index

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