Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss

Contributor(s):

Material type: Text

TextSeries: Market research in practice seriesPublication details: London : Kogan Page, 2005Description: 288 p. : illISBN:

Subject(s):

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.5 C667 (Browse shelf(Opens below))	Available	200510070086

Total holds: 0

Previous	No cover image available	No cover image available					No cover image available	Next
Previous	HF5415.5 C533I The invisible customer : strategies for successful customer service down the wire	HF5415.5 C664C 2000 Customer care : how to create an effective customer focus	HF5415.5 C667 Consumer insight : how to use data and market research to get closer to your customer /	HF5415.5 C667 Consumer insight : how to use data and market research to get closer to your customer /	HF 5415.5 C667 Consumer-brand relationships : theory and practice /	HF 5415.5 C667 Consumer-brand relationships : theory and practice /	HF5415.5 C725P The power of relationship marketing : how to keep customers for life	Next

Includes bibliographical references and index

There are no comments on this title.

to post a comment.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.