Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan

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Material type: Text

TextPublication details: Boston, Mass. : Houghton Mifflin, c2004Description: 643 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.2 P372M (Browse shelf(Opens below))	Available	200510280091

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Includes bibliographical references and index

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