Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2005Description: 334 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 K444 (Browse shelf(Opens below))	Available	200603010047

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Previous	HD 69 .B7 K363N 2012 The new strategic brand management : advanced insights and strategic thinking /	HD 69 .B7 K363N 2012 The new strategic brand management : advanced insights and strategic thinking /	HD69.B7 K363S 1998 Strategic brand management : creating and sustaining brand equity long term	HD69 .B7 K444 Kellogg on branding : the marketing faculty of the Kellogg School of Management /	HD69 .B7 K444B The breakaway brand : how great brands stand out /	HD69 .B7 K444B 2008 Best practice cases in branding : lessons from the world's strongest brands /	HD69 .B7 K444S 2003 Strategic brand management : building, measuring, and managing brand equity /	Next

Includes bibliographical references and index

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