Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
Material type:
- 0471690163
- HD69 .B7 K444
Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
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BU Library and Learning Space | Books | Book Shelves | HD69 .B7 K444 (Browse shelf(Opens below)) | Available | 200603010047 |
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HD 69 .B7 K363N 2012 The new strategic brand management : advanced insights and strategic thinking / | HD 69 .B7 K363N 2012 The new strategic brand management : advanced insights and strategic thinking / | HD69.B7 K363S 1998 Strategic brand management : creating and sustaining brand equity long term | HD69 .B7 K444 Kellogg on branding : the marketing faculty of the Kellogg School of Management / | HD69 .B7 K444B The breakaway brand : how great brands stand out / | HD69 .B7 K444B 2008 Best practice cases in branding : lessons from the world's strongest brands / | HD69 .B7 K444S 2003 Strategic brand management : building, measuring, and managing brand equity / |
Includes bibliographical references and index
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