More than a name : an introduction to branding / Melissa Davis : with a theoretical commentary by Jonathan Baldwin

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Material type: Text

TextPublication details: Lausanne : AVA Publishing SA, c2005Description: 240 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 D384M (Browse shelf(Opens below))	Available	200604210006

Total holds: 0

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Previous	HD69 .B7 D384B Brand asset management : driving profitable growth through your brands	HD69.B7 D384B 2002 Brand asset management : driving profitable growth through your brands /	HD 69 .B7 D384C Competitive success : how branding adds value /	HD69 .B7 D384M More than a name : an introduction to branding /	HD69 .B7 D423C 2006 Creating powerful brands in consumer, service and industrial markets /	HD69.B7 D423C 2013 Creating powerful brands /	HD69.B7 D423F 2010 From brand vision to brand evaluation : the strategic process of growing and strengthening brands /	Next

Includes bibliographical references and index

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