A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell

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Material type: Text

TextPublication details: New York, N.Y. : Penguin, 2003Description: 220 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD 69 .B7 B422N (Browse shelf(Opens below))	Available	200604210010

Total holds: 0

Previous							No cover image available	Next
Previous	HD69 .B7 A784B Brands : meaning and value in media culture /	HD69 .B7 B373A Asian branding : a great way to fly /	HD69 .B7 B373A Asian branding : a great way to fly /	HD 69 .B7 B422N A new brand world : 8 principles for achieving brand leadership in the 21st century /	HD69 .B7 B496 Beyond branding /	HD 69 .B7 B682M The most powerful brand on earth : how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media /	HD69 .B7 B726 Brands : the new wealth creators	Next

Includes index

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