The culting of brands : when customers become true believers / Douglas Atkin

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Material type: Text

TextPublication details: New York, N.Y. : Portfolio, 2004Description: 230 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 A844C (Browse shelf(Opens below))	Available	200604260037

Total holds: 0

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Previous	HF5415.13 A527D Designing online identities : successful graphic strategies for brands on the Web /	HF5415.13 A527D Designing online identities : successful graphic strategies for brands on the Web /	HF5415.13 A527I Identity design sourcebook : successful IDs deconstructed and revealed /	HF5415.13 A844C The culting of brands : when customers become true believers /	HF5415.13 B34M 1992 Marketing strategy and management	HF5415.13 B476C 1985 Cases in marketing management	HF5415.13 B476C 1997 Cases in marketing management	Next

Includes bibliographical references and index

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