Marketing planning : a global perspective / Sevend Hollensen

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Material type: Text

TextPublication details: London : McGraw-Hill, c2006Description: 455 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 H644M (Browse shelf(Opens below))	Available	200605230020

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Previous	No cover image available	No cover image available	No cover image available					Next
Previous	HF5415.13 H525P The portable MBA in marketing	HF5415.13 H563M Management information for marketing and sales	HF5415.13 H57 Cases in marketing management : issues for the 1990s	HF5415.13 H644M Marketing planning : a global perspective /	HF5415.13 H877B 1998 Business marketing management : a strategic view of industrial and organizational markets /	HF5415.13 H877B 1998 Business marketing management : a strategic view of industrial and organizational markets /	HF5415.13 H877B 2004 Business marketing management : a strategic view of industrial and organizational markets /	Next

Includes index

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