Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

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TextPublication details: Boston, Mass. : McGraw Hill Irwin, c2007Edition: 5th ed. , international edDescription: 588 p. : col. ill. + 1 CD-ROMISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1 B427M 2007 (Browse shelf(Opens below))	Available	200605250057

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Includes bibliographical references and index

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