Strategic marketing management : a means-end approach / Mark E. Parry

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Previous	HF5415.13 O532D Developing a winning J.I.T. marketing strategy : the industrial marketer's guide	HF5415.13 P377S Strategic marketing management : a means-end approach /	HF5415.13 P377S Strategic marketing management : a means-end approach /	HF5415.13 P377S Strategic marketing management : a means-end approach /	HF5415.13 P377S 1992 Successful marketing for the small business	HF5415.13 P473M 1992 Marketing management : knowledge and skills : text, analysis, cases, plans	HF5415.13 P473M 1998 Marketing management : knowledge and skills	Next

Includes bibliographical references and index

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