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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

By: Material type: TextTextPublication details: London : Kogan Page, 2005Edition: 3rd edDescription: 497 p. : illISBN:
  • 0749442832
Subject(s): LOC classification:
  • HD69 .B7 K363N 2005
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Item type Home library Collection Shelving location Call number Status Barcode
Books Books BU Library and Learning Space Books Book Shelves HD69 .B7 K363N 2005 (Browse shelf(Opens below)) Available 200607270155
Total holds: 0

Includes bibliographical references and index

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