Product and services management / George J. Avlonitis and Paulina Papastathopoulou

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Material type: Text

TextPublication details: London : SAGE, 2006Description: 270 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.15 A946P (Browse shelf(Opens below))	Available	200609160127

Total holds: 0

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Previous	HF5415.15 ฮ613ต ต้นแบบความล้มเหลวในการวางตลาดผลิตภัณฑ์ = Classic failures in product marketing : marketing principles violations and how to avoid them /	HF5415.15 A325E The edge : 50 tips from brands that lead /	HF5415.15 A325E The edge : 50 tips from brands that lead /	HF5415.15 A946P Product and services management /	HF5415.15 A946P Product and services management /	HF5415.15 B377E The employer brand : bringing the best of brand management to people at work /	HF5415.15 B426P Powerful products : strategic management of successful new product development	Next

Includes bibliographical references and index

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