Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et.al.]

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Material type: Text

TextPublication details: Singapore : Pearson/Prentice Hall, 2005Edition: 2nd edDescription: 696 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9987 .A2 S478 2005 (Browse shelf(Opens below))	Available	200610050060

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Previous	HD9981.5 L683P 2002 Principles of service marketing and management /	HD9981.5 L683P 2002 Principles of service marketing and management /	HD9981.5 L683P 2002 Principles of service marketing and management /	HD9987 .A2 S478 2005 Services marketing in Asia : managing people, technology, and strategy /	HD9987 .A2 W577S Services marketing in asia : a case book /	HD9987 .I42 D37S Strategic management of services : framework and cases /	HD9987.T52 ก125ก 2560 การพัฒนาความสามารถในการแข่งขันและศักยภาพการเข้าสู่ตลาดอาเซียนของภาคบริการไทย /	Next

Includes bibliographical references and indexes

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