Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

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TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin McGraw-Hill, 1999Edition: 5th ed. , international edDescription: 545 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.3 P473C 1999 (Browse shelf(Opens below))	Available	200702140012

Total holds: 0

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Previous	HF5415.3 M372L The laws of choice : predicting customer behavior	HF5415.3 O476I Instructor's manual to accompany consumer behavior and marketing strategy, fifth edition /	HF5415.3 P473C 1990 Consumer behavior and marketing strategy	HF5415.3 P473C 1999 Consumer behavior and marketing strategy /	HF5415.3 P473C 2002 Consumer behavior and marketing strategy /	HF5415.3 P473C 2002 Consumer behavior and marketing strategy /	HF5415.3 P473C 2005 Consumer behavior and marketing strategy /	Next

Includes bibliographical references and indexes

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