The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Mosley

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TextPublication details: Chichester : Wiley, c2005Description: 214 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.15 B377E (Browse shelf(Opens below))	Available	200704240015

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Previous	HF5415.15 A325E The edge : 50 tips from brands that lead /	HF5415.15 A946P Product and services management /	HF5415.15 A946P Product and services management /	HF5415.15 B377E The employer brand : bringing the best of brand management to people at work /	HF5415.15 B426P Powerful products : strategic management of successful new product development	HF 5415.15 C344D Defending your brand : how smart companies use defensive strategy to deal with competitive attacks /	HF 5415.15 C344D Defending your brand : how smart companies use defensive strategy to deal with competitive attacks /	Next

Includes bibliographical references and index

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