Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy

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TextPublication details: London : Kogan Page, 2005Description: 356 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 H842T (Browse shelf(Opens below))	Available	200704240016

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Includes bibliographical references and index

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