Integrated marketing communications in advertising and promotion / Terence A. Shimp

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Material type: Text

TextPublication details: Australia : Thomson/South-Western, c2007Edition: 7th ed. , international student edDescription: 629 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.123 S545I 2007 (Browse shelf(Opens below))	Available	200705260001

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Includes bibliographical references and indexes

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