Creating passion brands : how to build emotional brand connection with customers / Helen Edwards and Derek Day

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Material type: Text

TextPublication details: London : Kogan Page, 2007Description: 244 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 E382C (Browse shelf(Opens below))	Available	200706020056

Total holds: 0

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Previous	HD69 .B7 D728B Brands in the balance : meeting the challenges to commercial indentity	HD69 .B7 D728B Brands in the balance : meeting the challenges to commercial indentity	HD69 .B7 E382C Creating passion brands : getting to the heart of branding /	HD69 .B7 E382C Creating passion brands : how to build emotional brand connection with customers /	HD 69 .B7 F567B Brand storming : managing brands in the era of complexity /	HD69 .B7 F573C Connective branding : building brand equity in a demanding world /	HD69 .B7 F63S Storytelling : branding in practice /	Next

Includes bibliographical references and index

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