Marketing communications : engagements, strategies and practice / Chris Fill

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Material type: Text

TextPublication details: Harlow : Financial Times/Prentice Hall, c2006Edition: 4th edDescription: 911 p. : ill. (chiefly col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.123 F544M 2006 (Browse shelf(Opens below))	Available	200707140004

Total holds: 0

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Previous	HF5415.123 F544M 1999 Marketing communications : contexts, contents and strategies	HF5415.123 F544M 2002 Marketing communications : contexts, strategies and applications /	HF5415.123 F544M 2002 Marketing communications : contexts, strategies and applications /	HF5415.123 F544M 2006 Marketing communications : engagements, strategies and practice /	HF5415.123 F544M 2013 Marketing communications : brands, experiences and participation /	HF5415.123 F544M 2013 Marketing communications : brands, experiences and participation /	HF5415.123 G642P Public relations in the marketing mix : introducing vulnerability relations	Next

Includes bibliographical references and indexes

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