Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen

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Material type: Text

TextSeries: Introducing qualitative methodsPublication details: London : Sage, 2006Description: 227 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.2 M647Q (Browse shelf(Opens below))	Available	200712150004

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Includes bibliographical references and index

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