What is branding? / Matthew Healey

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Material type: Text

TextSeries: Essential design handbooksPublication details: Singapore : Page One, 2008Description: 256 p. : ill. (chiefly col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 H424W (Browse shelf(Opens below))	Available	200805230035

Total holds: 0

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Previous	HD 69 .B7 H424B Brand management : research, theory and practice /	HD 69 .B7 H424B Brand management : research, theory and practice /	HD69.B7 H424B 2016 Brand Management : Research, theory and practice. /	HD69 .B7 H424W What is branding? /	HD 69 .B7 H644G The global brand : how to create and develop lasting brand value in the world market /	HD69 .B7 H647H How brands become icons : the principles of cultural branding /	HD69 .B7 H647H How brands become icons : the principles of cultural branding /	Next

Includes bibliographical references and index

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