Brand positioning : strategies for competitive advantage / Subroto Sengupta

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Material type: Text

TextPublication details: New Delhi : Tata McGraw-Hill Pub. Co., 2006Edition: 2nd edDescription: 297 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.15 S463B 2006 (Browse shelf(Opens below))	Available	200806190011

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Previous	HF5415.15 R633C Creating product strategies	HF5415.15 S267S 2015 Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing /	HF5415.15 S463B 2006 Brand positioning : strategies for competitive advantage /	HF5415.15 S463B 2006 Brand positioning : strategies for competitive advantage /	HF5415.15 S926D Design & marketing	HF5415.15 S926D Design & marketing	HF5415.15 U722D 1993 Design and marketing of new products	Next

Includes bibliographical references and index

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