Advertising and promotion : communicating brands / Chris Hackley

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Material type: Text

TextPublication details: London : SAGE, 2006Description: 264 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF6161 .B4 H324A (Browse shelf(Opens below))	Available	200806260026

Total holds: 0

Previous			No cover image available					Next
Previous	HF6161 .B4 B726 Brand new brand thinking : brought to life by 11 experts who do /	HF6161 .B4 B726 Brand new brand thinking : brought to life by 11 experts who do /	HF6161 .B4 C937C Creating brand loyalty : the management of power positioning and really great advertising	HF6161 .B4 H324A Advertising and promotion : communicating brands /	HF6161 .B4 H324A Advertising and promotion : communicating brands /	HF6161 .B4 H324A Advertising and promotion : communicating brands /	HF6161.B4 H353F Fashion branding unraveled /	Next

Includes bibliographical references and index

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