Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 8th ed. , Pearson international edDescription: 686 p. : ill. (chiefly col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 M674A 2009 (Browse shelf(Opens below))	Available	200806300005

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Previous	HF5823 M664A 1994 Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	HF5823 M664A 1994 Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	HF5823 M674A 2009 Advertising : principles & practice /	HF5823 M674A 2009 Advertising : principles & practice /	HF5823 M674A 2012 Advertising & IMC : principles & practice /	HF5823 M674A 2015 Advertising & IMC : principles & practice /	HF5823 M834I International advertising : communicating across cultures /	Next

Previous editions had William Wells as first author

Includes bibliographical references and index

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