Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells
Material type:
- 9780135009383
- Advertising : principles and practice
- HF5823 M674A 2009
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BU Library and Learning Space | Books | Book Shelves | HF5823 M674A 2009 (Browse shelf(Opens below)) | Available | 200806300005 |
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HF5823 M664A 1994 Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / | HF5823 M664A 1994 Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / | HF5823 M674A 2009 Advertising : principles & practice / | HF5823 M674A 2009 Advertising : principles & practice / | HF5823 M674A 2012 Advertising & IMC : principles & practice / | HF5823 M674A 2015 Advertising & IMC : principles & practice / | HF5823 M834I International advertising : communicating across cultures / |
Previous editions had William Wells as first author
Includes bibliographical references and index
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