Principles of advertising & IMC / Tom Duncan

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill Irwin, c2005Edition: 2nd edDescription: 774 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 D862P 2005 (Browse shelf(Opens below))	Available	200809050009

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Revision of: IMC / Tom Duncan. 1st ed. 2002

Includes bibliographical references and indexes

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