Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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TextPublication details: Boston, Mass. : McGraw-Hill, 2009Edition: 5th ed. , McGraw-Hill international edDescription: 708 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9980.5 Z447S 2009 (Browse shelf(Opens below))	Available		200811040004
Books	BU Library and Learning Space	Books	Book Shelves	HD9980.5 Z447S 2009 (Browse shelf(Opens below))	Checked out	2025-08-09	200811040005

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Includes bibliographical references and index

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