Creative marketing for new product and new business development / editors Akira Ishikawa, Atsushi Tsujimoto

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Material type: Text

TextPublication details: New Jersey, N.J. : World Scientific, c2008Description: 320 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.153 C732 (Browse shelf(Opens below))	Available	200903130008

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Previous	HF 5415.153 C728N 2006 New products management /	HF 5415.153 C728N 2006 New products management /	HF 5415.153 C728N 2006 New products management /	HF5415.153 C732 Creative marketing for new product and new business development /	HF5415.153 E924H 2014 Hooked : how to build habit-forming products /	HF5415.153 F443N The new products workshop : hand-on tools for developing winners	HF5415.153 F692C Corporate innovation : marketing and strategy	Next

Includes bibliographical references and index

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