Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey

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TextPublication details: Weinheim : Wiley-VCH, c2009Edition: 2nd ed. , rev. and enhanced edDescription: 348 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 R537P 2009 (Browse shelf(Opens below))	Available	200905160015

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Previous	HD69 .B7 R362B 2000 Branding : a practical guide to planning your strategy	HD69 .B7 R362B 2000 Branding : a practical guide to planning your strategy	HD69 .B7 R537O The origin of brands : discover the natural laws of product innovation and business survival /	HD69 .B7 R537P 2009 Power brands : measuring, making and managing brand success /	HD69 .B7 R537T 2002 The 22 immutable laws of branding : how to build a product or service into a world-class brand /	HD69 .B7 R537T 2002 The 22 immutable laws of branding : how to build a product or service into a world-class brand /	HD69 .B7 R623L 2005 Lovemarks : the future beyond brands /	Next

Includes bibliographical references and index

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