The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant

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Material type: Text

TextPublication details: Chichester : Wiley, c2006Description: 310 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 G726B (Browse shelf(Opens below))	Available	200908130011

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Includes bibliographical references and index

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