Marketing research / David A. Aaker, V. Kumar, George S. Day

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2007Edition: 9th edDescription: 774 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.2 A243M 2007 (Browse shelf(Opens below))	Available	200911060024

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Includes bibliographical references and index

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