What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : FT Press, c2008Description: 222 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 M373W (Browse shelf(Opens below))	Available	201002150010

Total holds: 0

Previous	No cover image available	No cover image available	No cover image available		No cover image available			Next
Previous	HF5415 M327I Industrial marketing	HF5415 M348C Case studies in marketing, advertising and public relations	HF5415 M372M Marketing analysis and decision making	HF5415 M373W What's your story? : storytelling to move markets, audiences, people, and brands /	HF5415 M374 Marketing management : cases from the emerging countries	HF5415 M374 Marketing theory : a student text /	HF5415 M374 Marketing : principles and practice : lecturer's guide /	Next

Includes bibliographical references and index

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