Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow

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TextPublication details: Los Angeles, Calif. : SAGE, c2010Edition: 2nd edDescription: 347 p. : ill. (chiefly col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5823 A477A 2010 (Browse shelf(Opens below))	Available	2015000001330

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Previous	HF 5823 A383 2012 Advertising and promotions : an integrated brand approach /	HF 5823 A383 2012 Advertising and promotions : an integrated brand approach /	HF5823 A477A Advertising strategy : creative tactics from the outside/in /	HF 5823 A477A 2010 Advertising creative : strategy, copy + design /	HF 5823 A477A 2010 Advertising creative : strategy, copy + design /	HF 5823 A477A 2013 Advertising creative : strategy, copy, design /	HF 5823 A477A 2013 Advertising creative : strategy, copy, design /	Next

Rev. ed. of: Advertising strategy, c2006

Includes bibliographical references and index

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