The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas

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Material type: Text

TextPublication details: Chichester : Wiley, c2009Description: 420 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 S244I (Browse shelf(Opens below))	Available	201005130056

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Includes bibliographical references and index

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