Marketing in Asia / Roger A. Kerin ... [et al.]

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Material type: Text

TextPublication details: Singapore : McGraw Hill, c2009Description: 764 p. : col. ill., col. mapsISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.12 .A78 M374 (Browse shelf(Opens below))	Available	201006180005

Total holds: 0

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Previous	HF5415.12 .A78 K472B Big M, little m marketing : new strategies for a new Asia /	HF5415.12 .A78 M374 Marketing in the new Asia /	HF5415.12 .A78 M374 Marketing in the new Asia /	HF5415.12 .A78 M374 Marketing in Asia /	HF5415.12.A78 M374 2013 Marketing in Asia /	HF5415.12 .A78 Q442C Cases in marketing management and strategy : an Asia-Pacific perspective	HF5415.12 .A78 R473 Rethinking marketing : sustainable market-ing enterprise in Asia : text and cases /	Next

Includes bibliographical references and indexes

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