Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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TextPublication details: Hoboken, N.J. : Wiley, c2010Description: 188 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415 K674M (Browse shelf(Opens below))	Available	201006210005

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Includes bibliographical references and index

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