The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2008Description: 254 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 H644G (Browse shelf(Opens below))	Available	201006210007

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Previous	HD 69 .B7 H424B Brand management : research, theory and practice /	HD69.B7 H424B 2016 Brand Management : Research, theory and practice. /	HD69 .B7 H424W What is branding? /	HD 69 .B7 H644G The global brand : how to create and develop lasting brand value in the world market /	HD69 .B7 H647H How brands become icons : the principles of cultural branding /	HD69 .B7 H647H How brands become icons : the principles of cultural branding /	HD69.B7 H852H 2015 How to style your brand : everything you need to know to create a distinctive brand identity /	Next

Includes bibliographical references and index

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