Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By:

Peter, J. Paul

Contributor(s):

Donnelly, James H., Jr

Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill Irwin, c2009Edition: 9th ed. , McGraw-Hill international edDescription: 782 p. : ill. (some col.)ISBN:

9780071280761

Subject(s):

LOC classification:

HF5415.13 P473M 2009

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 P473M 2009 (Browse shelf(Opens below))	Available	201007050004

Total holds: 0

Browsing BU Library and Learning Space shelves Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available			No cover image available			Next
Previous	HF5415.13 P473M 1992 Marketing management : knowledge and skills : text, analysis, cases, plans	HF5415.13 P473M 1998 Marketing management : knowledge and skills	HF5415.13 P473M 2001 Marketing Management : knowledge and skills /	HF5415.13 P473M 2009 Marketing management : knowledge and skills /	HF5415.13 P473P 1991 A preface to marketing management	HF5415.13 P473P 1997 A preface to marketing management /	HF5415.13 P473P 1997 A preface to marketing management /	Next

Includes bibliographical references and index

There are no comments on this title.

to post a comment.

Place hold
Print
Cite
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches
Search for this title in:
Find Books from Google Book Find Papers from Google Scholar Online Stores (Bookfinder.com) Citation Machine: APA style EasyBib: MLA style

Share this title:

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

Browsing BU Library and Learning Space shelves Close shelf browser (Hides shelf browser)

Library Opening Hours

Contact Us

Knowledge Center