Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

By:

Perreault, William D., Jr

Contributor(s):

Material type: Text

TextPublication details: New York, N.Y. : McGraw-Hill Irwin, c2010Edition: 12th ed. , McGraw-Hill international edDescription: 691 p. : col. ill., col. mapsISBN:

9780070172463

Subject(s):

Marketing

LOC classification:

HF5415 P477E 2010

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 P477E 2010 (Browse shelf(Opens below))	Available	201007300072

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Previous	HF5415 P444M 2008 Marketing without advertising /	HF5415 P477E 2000 Essentials of marketing : a global-managerial approach /	HF5415 P477E 2000 Essentials of marketing : a global-managerial approach /	HF5415 P477E 2010 Essentials of marketing : a marketing strategy planning approach /	HF5415 P477E 2010 Essentials of marketing : a marketing strategy planning approach /	HF5415 P477O 2016 One perfect pitch : how to sell your idea, your product, your business-- or yourself /	HF5415 P664M 2015 Marketing above the noise : achieve strategic advantage with marketing that matters /	Next

Includes bibliographical references and index

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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

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