The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien

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TextPublication details: London : Kogan Page, 2009Description: 323 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9999 .L852 K363L (Browse shelf(Opens below))	Available	201008160161

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Previous	HD 9999 .L852 G562 Global luxury trends : innovative strategies for emerging markets /	HD 9999 .L852 G877L Luxury talent management : leading and managing a luxury brand /	HD9999 .L852 K363K 2015 Kapferer on luxury : how luxury brands can grow yet remain rare /	HD9999 .L852 K363L The luxury strategy : break the rules of marketing to build luxury brands /	HD 9999 .L852 K363L 2012 The luxury strategy : break the rules of marketing to build luxury brands /	HD 9999 .L852 K363L 2012 The luxury strategy : break the rules of marketing to build luxury brands /	HD9999 .L852 T465D Deluxe : how luxury lost its lustre /	Next

Includes bibliographical references and index

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